Morphy Richards, the leading brand of electrical appliances, has expanded its eCommerce reach with the launch of a new online store in Germany. Using the Luzern eCommerce Platform, Morphy Richards has completely optimized the store’s check out process and post-order communication.
Additionally, Morphy Richards have added new channels to their eCommerce strategy through Luzern’s native integration to Amazon and eBay. Using the same connection to the Luzern platform, the company has begun marketing its products to millions of additional customers online.
Over the coming months, Morphy Richards and Luzern will be introducing new promotional campaigns and expand the store’s digital marketing strategy on social media.